The makers of "wear and discard" disposable travel underwear explain why underwear sales remain strong despite a struggling economy.
DNA Products (www.dnaproductsonline.com), a New York-based disposable apparel and linens company, reports that their unique bloomers business continues to bloom even in tough times.
"Though many businesses and consumers are scaling back right now, the truth is, everybody still needs underwear," says Danita Harris, president of DNA Products. Citing a recent article in Forbes, Harris states that when consumers have less money, they are likely to buy fewer clothes or switch to cheaper clothing labels but this behavior occurs to a lesser degree in underwear sales. "Cash-strapped consumers may delay big-ticket purchases, but they still need food, medicine, and clothing essentials like underwear. We're fortunate that the current economic crisis has not affected our sales."
But what is it that makes DNA Products' underwear so appealing to shoppers? "Our disposable underwear brands are targeted to the business and leisure traveler," says Harris. "Our ladies brief, ladies thong, men's brief, and men's boxer are intended to be worn once and discarded. Each style comes in a three, five, or seven-piece package roughly the size of a postcard with a total weight less than three ounces. Travelers simply wear and discard to eliminate laundry, free up luggage space for souvenirs, and avoid carrying dirty underwear in their baggage on the return home."
I am completely freaked out by this dudes bellybutton. It's massive. Is it a TUMOR or a BELLYBUTTON?
Since Americans in general value holiday travel, DNA Products should
do well this holiday season. In fact, the company recently introduced a
new addition to its product line just in time for the holiday travel
season. In early November, the retailer offered a new color choice for
its most popular item, LeBrief disposable panties. Previously available
only in white, shoppers may now purchase LeBrief in black trimmed with
hot pink. At $3.50 for a package of 5 pieces, the underwear are priced
to give shoppers a lot of bang for their buck. And for those really
trying to stretch their dollar, Harris notes that the underwear don't
necessarily have to been thrown away after one use. "The lightweight
yet durable fabric allows wearers to hand or machine wash and reuse the
underwear five or six times."
For additional information and to purchase any of the disposable underwear styles, visit www.dnaproductsonline.com.