Beer Company to Market "Space Beer"

Consider me a critic. We have food riots around the world and yet, hedonistic as we humans are, here we go. Of course, there are plenty who will buy this beer. After all, we also have "moonvertising" by a different beer company.

It's the Japanese company Sapporo that has said it will make beer using the third generation of barley that spent five months on the International Space Station (ISS) in 2006. "We want to finish the beer by November. It will be the first space beer," Sapporo executive Junichi Ichikawa said.

Of course, Sapporo only has enough for 100 bottles of beer, and they have indicated no plans to make this a regular product.

And, since scientists have not detected any DNA differences between Earth-grown barley and the barley from the ISS, this is really just a gimmick. Though, if they decide to sell the 100 bottles of beer, you can bet you will pay a pretty penny for it.