REVOLUTIONARY NEW RESEALABLE SODA CAN WITH HIDDEN ADVERTISING MESSAGING
Snellville (Atlanta), GA USA. A Ukrainian inventor, Johan De Broyer has conceived the idea for a re-sealable aluminum soda can featuring hidden advertising messaging. The idea was developed/designed by Robert Davis, Davis Advertising Inc. of Snellville (Atlanta), GA USA. K Mac McClintock, Advercan (Dallas, TX USA) is handling messaging technologies and representation.
The ingenious new “Soda Seal®” can (patent file # US61/006,673 & copyrighted works) appears like a standard soda can -- until it is popped open. When the tab is turned the can becomes re-sealed with a water-tight and gas-tight seal,* revealing full-color, high-resolution advertising messaging. The potential for the new soda can is proportionate to the 250 billion soda cans consumed annually.
There are numerous benefits including:
• Net-zero production cost. The “mini-billboard” advertising message is sold to co-promoters. Advertising revenues will offset the cost of production.
• Advertising messaging can include hidden codes, prizes, logos, branding, websites, scent, flavor and other messaging technologies.
• The “novelty aspect” of the new can, in addition to the hidden promotional messaging, may result in added beverage sales, especially when used in conjunction with sweepstakes, contests, giveaways, etc.
• Advertising messaging can be customized for local, regional, national or worldwide (with language translation) implementation. The closing disks can be printed and distributed to various packaging facilities for specific advertising/
promotional targeting.
• The can’s all aluminum construction requires no deviation from current recycling programs. There are no plastics or other materials used.
• The Soda-Seal top assembly is fitted to a standard aluminum can. There is no redesign, retooling or machining required for the standard can which resides beneath the Soda-Seal can top assembly.
• Dimensions and appearance are virtually identical to a standard soda can. Packaging, shipping and storage requirements are the same.
• The can provides a water-tight and gas-tight seal.* It can also be used while driving or during outdoor activities – retaining carbonation and freshness without spilling.
• The ingenious design is quite simple lending itself to superior production efficiencies.
• The design components are self-contained. There is no separate “cap” or other part to be removed, reattached, or misplaced.
• The likelihood of wasted product is greatly reduced.
• Prevents potential injury or death from bee and wasp stings when these insects (attracted to sugars) enter open soft drink cans which are drunk by unsuspecting victims.
That's interesting... yet horrible! I cant believe this! Thats not cool, that's frightening. Adverts everywhere. Money money money. *Im a little scatterbrained*
Posted by: Anna Hopkins | May 26, 2008 at 01:40 AM