What Makes Americans Happy and What Do We Fear Most?
Snakes Win Over Terrorism; Children Still Make Us Happy
In Spite of World and Economic Conditions, Americans Say They Are
Happy and Look to Get Even Happier
National Survey Report by James T. Medick, Precision Opinion, Inc.,
December 8, 2008
What a year this has been, economic crisis after crisis, jobs imploding,
a presidential election and world terrorism, just to name a few. So the
big question is – how are Americans holding up – what do they fear most
and more importantly what makes them happy?
During the last 2 weeks of November 2008, Precision Opinion – a market
research services firm in Las Vegas, Nevada set out to find the answers
to those and other pressing questions. Using a random digit dial
methodology, Precision Opinion completed 1,385 telephone interviews on a
national basis with adults 18-years of age and older. The statistical
results of a poll this large deliver a margin of error of +/- 3.5% at a
99% confidence level. The poll consisted of 47% male and 53% female
respondents. In other words – these results are considered very accurate.
Regarding the “big” question –just how happy are we as a nation, a full
21% of the respondents rated themselves a “10”. Meaning they are Very
Happy. Only 3% found themselves on the opposite end of the scale – that
is being Not Very Happy. Overall, looking at those who responded to the
10-point scale with an 8, 9, or 10: 64% of the US population find
themselves at this very moment – Happy. Only 5% find themselves not
Happy (answered with a 1, 2 or 3 on the 10-point happiness scale).
However, not everyone is equally happy. The happiest, those who rated
themselves as a “10” are more likely to be 61 years of age or older and
most likely retired. Guess getting out of the rat race does not hurt.
Plus other 10’s on the happy-scale are those who DO NOT have a college
degree, those who are “born-again” and / or go to religious services
once a week or more. And no, democrats are not necessarily happier than
republicans – but women are happier than men.
However, in spite of everything – overall – we remain a “happy” bunch.
But surely, we were all happier last year? Wrong. Get this, 47% of the
respondents say their personal happiness has increased over the past
year – and a full 64% see their happiness increasing even more over the
next 12-months. Optimism reigns supreme.
Those seeing a more-happy future over the next 12-months are more likely
to be 18 to 50 years of age, currently unemployed, born-again, and yes,
you guessed it – a democrat.
Want to know what makes people happy? The theme here was consistent
across the survey with family being the foundation to happiness. In
order of making one the happiest were Children, Marriage / Spouse /
Significant Other, Family, and Religion. These four categories accounted
for 65% of the total responses.
Of course we would not be Americans if other things outside of family
and religion didn’t make us happy. While not being what we call
statistically significant – but most certainly interesting –other
“happiness-providers” were mentioned by the respondents – such as:
-
“Being away from my husband”
-
“Loose women”
-
“Having fuel in the fuel tank”
-
“Organic food in the refrigerator”
-
“Beer and cigarettes”
-
“Going to my support group meetings”
-
And of course “the new president”.
We are a complicated bunch aren’t we?
Nevertheless, not everything makes us happy – right? The top Un-Happy
Makers include the economy, politics, health, mean people and work.
These five totaled up to 66% of the top un-happy events. However, of
course there were a few unique responses including:
-
“Lack of sleep”
-
“Stress”
-
“The neighbor’s dog”
-
And, on a worldlier note, “people suffering”.
OK – we now have a pretty good understanding that overall, we are a
happy bunch. Yes, certain things make us unhappy. However, we are
optimistic that everything will improve in the next 12-months.
But wait – of all the things going on in the world today – while we may
be happy, we are bound to be afraid of something – right?
Exactly. We asked the 1,385 adults – of what they are most afraid? We
read off a whole list of possibilities – and the number one thing that
Americans are most afraid of is not the economy, not terrorists, but the
same thing that scares Indiana Jones – SNAKES.
18% of the top responses of things one fears very much were snakes,
followed by more serious issues as not having enough money to retire,
mother-in-laws moving in and oh yea – the collapse of the US Economy.
By the way, the collapse of the US Economy just beat out fear of heights.
It’s nice to know we have priorities.
At least we are more fearful of Terrorists than we are of Aliens.
We will check back in a couple of months – just to see if the happiness
trends continue. In the meantime, keep up the positive attitude – and
stay happy. |
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